Bespoke Software Development

Spending $25–100K a year on software that doesn't fit? Let's build the replacement.

It's cheaper than you think. For likely less than the cost of one year's license, you can own the whole system outright. I work with founders and lean teams to replace bloated third-party tools with software that actually fits — from warehouse systems to AI agents and everything in between.

Tell me what's not working ↓ See the work
01 Approach

Why Custom Beats Off‑the‑Shelf

You're running a lean operation — but still paying enterprise prices for software built for companies ten times your size. Features you don't need clutter every screen. Features you do need don't exist. Per-seat pricing climbs. Workarounds multiply.

I build bespoke software around your actual workflows. Systems that do exactly what you need, nothing you don't. You own the code, control the roadmap, and stop paying rent on your own operations.

01
Costs go down
No per-seat licensing. No annual increases. No surprise fees. For likely less than one year's subscription, you can own it outright.
02
Tools that fit
Every feature serves your workflow. Nothing bloated, nothing missing. Built around how your business actually operates.
03
Full control
Your data, your code, your roadmap. No vendor lock-in, no platform risk, no third-party eyes on your data. Evolve on your terms.
AI & Automation

LLM integration built in, not bolted on

Not everything needs AI — but when it fits, it's a force multiplier. I build with LLMs as part of the stack, not as a marketing checkbox.

A few recent examples:

Semantic search
Embedding-powered search that understands meaning, not just keywords
Agentic document processing
Multi-step pipelines that transcribe, summarize, and verify — using cascaded models to keep API costs down
Multi-agent codebase transformation
95,000+ line React single-page app converted to server-side rendering. Lighthouse Performance score: 57 → 98
02 Selected Work

Portfolio

25 years of enterprise development. Every active client is still a client today — each project led to the next because the work delivered.

B2B SaaS Platform
Client since 2015
FeaturedCustomers.com ↗
Customer evidence engine powering social proof for software companies. Data pipelines, CRM integrations, and content aggregation at scale.
  • Real-time lead tracking & notifications
  • Dynamic PDF & SVG asset generation
  • Global content manager workflows
  • Dynamic usage-based billing systems
B2B Content Platform
Client since 2021
CaseStudies.com ↗
Discovery platform housing 890,000+ case studies across every industry. Advanced search, filtering, and vendor management with a freemium model.
  • GEO & SEO optimized with agentic tools
  • Vendor self-service content management
  • B2B lead generation & discovery
  • Freemium access controls with agent tools
Data Platform + Internal Operations
Client since 2004
AnnualReports.com ↗
Public repository of 152,000+ reports from 10,000+ global companies — backed by a full internal operations suite.
  • Warehouse management system
  • Order processing & fulfillment
  • Automated shipping label generation
  • Inventory tracking & logistics
E-Commerce + Fulfillment
Client since 2024
MVA.wine ↗
Curated wine membership with quarterly collections for 600 members. Consumer storefront plus complete internal fulfillment operations.
  • Per-member non-linear shipment scheduling
  • Integrated warehouse & retailer fulfillment
  • Custom Stripe Connect integration
  • Integrated survey platform (Typeform replacement)
Hospitality Platform
Client since 2001 · Acquired by Michelin 2018
TabletHotels.com ↗
Boutique hotel discovery and booking platform. A bespoke Central Reservation System replaced reliance on industry incumbents like Micros (now Oracle) and Pegasus — letting Tablet onboard hotels that refused to work with either.
  • Load-balanced production infrastructure
  • Zero-downtime database cluster
  • Bespoke CRS for independent hotel onboarding
03 How It Works

From First Conversation to Running System

01
Discovery
We start with your workflows, your pain points, and what you're currently paying for. Nobody knows your business better than you — your input shapes every decision from here.
Your involvement
02
Proof of Concept
A working MVP so you can see the approach in action before committing to the full build. Real software, not slide decks.
03
Feature Definition
With the proof of concept in hand, we refine the full feature set together. What to build, what to skip, what to prioritize.
Your involvement
04
Iterative Development
The system takes shape in cycles you can see and test. Full test coverage and documentation throughout — not bolted on at the end.
05
Launch & Beyond
Custom cutover plans for production. Staging environments where ongoing maintenance requires it. Staff training and handover. And when you need changes down the road, I'm still here — every active client is still a client today.

Can a custom approach save you money? Let's find out.

Drop me an email with a few details and I'll get back to you with an honest take — whether a bespoke build is the right move, and roughly what it would involve. No pitch, no obligation. I typically reply within a day.

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